Getting Started...

Planning a customized website is a step-by-step process. Use my web|project worksheet to brainstorm and plan your customized website. To tailor a site to your business, it will be helpful to ask yourself the following questions and take notes of your responses. The result will be a web strategy based on your needs and goals.


1. What purpose is your website to serve?


What do you want to accomplish with your site?


2. Who is your target audience?

Who do you expect to need your website? And when
will they need what you are offering?


3. Who will write the content for your site?

Do you plan to provide all written copy or would you like the assistance of a writer or editor?


4. Do you have content that you can leverage and adapt for your website?

Do you have print materials? (brochures, cards, logo, ads) Do you have audio or video material you want to include on your site?

I have print materials/brochures/ads
I have video and/or sound files

5. Do you have graphics or photos for your site?

The web is basically a visual medium, so relevant graphics are recommended. Will you need us to take photos for you? Will you need a logo created? Do you want the assistance of a graphic artist to create consistent graphics for both print and web? (corporate identity, letterhead, logo, packaging for products, business cards).

I have photos, graphics, logo and/or art
I will need photos taken
I will need a logo created

6. Will you be selling products from your site?

Will you need to be able to take credit cards? If so, what kind of volume do you project?

Yes, I will take credit cards    
Monthly Volume:

7. Will your site be using a database?

If so, what format? Do you have a database or will you need one created for you?

   I will need a database created Yes No

8. Have you looked at your competitor's sites?

Is there a niche you can fill? Something you want to do better?



9. Have you made of list of sites you like and don't like?

As you surf the web, keep a list of sites that have the kind of look or layout you like and don't like. Did you find one especially easy to use? What graphically caught your eye? Did you notice what pulled you in or made you click off the site? These observations will help determine a style for your site.



10. Do you have a domain name registered? (www.yourname.com)

Yes No

What domain name would you like to use?


If not, is the name you are interested in using available? You can go to www.bluehost.com or any other register service and search availability, or try www.networksolutions.com for help with combinations. If you don't have a domain name yet, keep a few things in mind while brainstorming names:
  • Keep it as short as possible
  • Make it easy to remember and type
  • Make it descriptive

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